Naples Florida Real Estate - 3 Important Factors Most Real Estate Agents Overlook when Staging a Property, By Naples Real Estate Expert Benjamin Sovacool

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April 12, 2009, by Benjamin Sovacool in Tips for Sellers

Staging a home for sale is a detailed and intricate process. You are going through the process of making your home as nice as possible to get the highest price possible. When it comes to staging, there are many things most real estate agents do right. However, based on my years of experience in the Naples Florida market, I have found that most agents tend to leave out three important factors.

Factor #1 Scent

Scent plays a big part in staging a home. Remember that a home purchase is an emotional decision. The sense of smell plays a big part in influencing one's emotions.

Having any odors, stale air, muskiness or strange smells will kill your chances of making the sale. It is absolutely critical that your house smell at least neutral, if not good.

There are many ways to change the scent of your house. You could burn incense an hour before showing the house. You could install some air fresheners. You could even use essential oils that are used in aromatherapy to truly create a luxurious feel. I know several agents who will bake some cookies while at the house. This leaves a nice aroma and offers your buyers a treat when they arrive.

Factor #2 Furnishing

It is very common for agents to show an empty house. While this does create a clean and open look, the reality is that most people don't have a the ability to imagine what a house will look like fully furnished. It is difficult to judge scale of an empty room.

It is important to have some key furnishings in the house when you are staging it so that the buyer can really get a feel for what the house will feel like when it is furnished. Pick just a few key pieces to help the buyer do that. Leave a bed and dresser in the bedroom. Maybe a couch in the living area and an end table.

Factor #3 Lighting

Lighting is another very important factor that many agents overlook especially here in Naples Florida. The lighting in the house literally colors everything else. A house that appears bright will feel vibrant, happy and alive to the buyer. A house that is dim will feel gloomy, dark and dead. People move to Florida to enjoy the sunshine!

Natural lighting is the optimal source of lighting. If you can't get natural lighting to work or to be well lit enough, the get some artistic indoor lighting. Avoid hard lights and avoid fluorescent lights.

There is a lot of free information available to you about buying, selling or investing in Naples Florida real estate. For complete information about the Naples Florida real estate market including current homes for sale, property values and more please visit the most complete website online dedicated to everything Naples Florida Real Estate at www.TaylorDonovan.com. Please feel free to contact me with any of your real estate related questions and I will be more than glad to answer your questions. Call me on my cell at 239-285-7443 or email me at Ben@TaylorDonovan.com.

Naples Real Estate Expert,

Benjamin Sovacool